Some accounts will have a Switch to Professional Account option here.
Go to your profile and tap the hamburger icon ( ) in the upper right corner.
If you already have a personal Instagram account, you’ll just need to switch to an Instagram business profile in the Instagram app. To start using Instagram for marketing, you’ll need an Instagram Business account or an Instagram Creator account. Register now How to create an Instagram business account This makes it easier for you to reach Instagram users who’ll likely engage with your brand, and get more results from your Instagram marketing efforts. The best part? The Instagram algorithm shows your content to users based on their interests and behaviors in the app. Instagram keeps expanding, making it more valuable to merchants and ecommerce businesses, especially if they have products with a strong visual appeal. Business profiles with over 10,000 Instagram followers can add Swipe Up links to Instagram Stories to drive traffic directly to their site, something that was otherwise difficult to do on the platform. Shopping on Instagram streamlines the Instagram sales process. For example, Instagram ads, when done correctly, often see excellent results and offer high engagement. It’s also worth noting that Instagram continues to invest in helping ecommerce brands and stores turn engagement into sales. In general, Instagram users are more than happy to follow brands on Instagram, where they are actively discovering and purchasing products on their Instagram feed.
Around 62% of people say they have become more interested in a brand or product after seeing it in Instagram Story.
80% of Instagram users follow at least one business profile, and 72% of users say they’ve purchased a product they’ve seen on the platform.
People are using Instagram earlier in the buying cycle, with 81% using the social media platform to research products and services.
130 million people tap on Instagram Shopping posts every month.
Nearly 11% of US social media users shop on Instagram.
Research and case studies have clearly demonstrated the benefits of an Instagram marketing strategy, finding that it translates directly into sales and leads. It has a large and diverse audience of over one billion monthly active Instagram users and 500 million daily Instagram Stories users who are happy to engage with brands, resulting in high engagement overall. Instagram is a staple of many small businesses’ marketing campaigns, and for good reason.
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